TrendTrack Tutorial: Find Products with Trending Ads
See how I combine new advertiser pages, ad spend and ad growth in TrendTrack to find product ideas without mistaking activity for profit.
Estelle
10/28/20265 min read
When I look for e-commerce product ideas, I want more than a list of products that somebody says are winning. In this TrendTrack tutorial, I use the Trending Advertisers view to narrow the search to newer advertisers with substantial activity and growing ad counts, then open their stores to see what they are actually selling. The point is to build a useful research shortlist—not to assume that an ad-heavy store is profitable.
If you want to follow along in TrendTrack, try it through my link and use ESTELLE20 for 20% off for 3 months. This is my affiliate link; I may receive a commission if you subscribe through it.
My TrendTrack filters for finding emerging advertisers
I start with the advertiser rather than a supposed best-seller. In the video, I have already saved a set of filters so I can get to the interesting pages quickly. Here are the three conditions I combine:
- A recently created page: I look at pages created less than six months ago, with fewer than 10,000 Facebook likes in the example shown. Those signals help me focus on advertisers that appear relatively new rather than long-established pages.
- Minimum spend in the last 24 hours: I set the threshold to $1,000. I note in the tutorial that this spend information is available only for Europe and Great Britain, so do not treat it as a universal filter for every market.
- Ad growth: I look for more than 30% growth in the number of ads over the previous three months. That helps surface accounts whose advertising activity is rising, not merely accounts with many ads.
Together, these filters give me a repeatable way to look for newer advertisers investing in ads and adding more of them. I save the setup because I can return once a week and inspect what has appeared since my last visit. A saved filter is a research habit, not a guarantee that every result is an opportunity.
What I check after an advertiser appears
The list is only the starting point. I open an advertiser and use the option to analyze the store, where I can look at its active ads and flagship products. I also pay attention to the market shown and, where available in the examples, the traffic trend. That gives me several questions to investigate before I spend time on a product idea:
- What does the store actually sell, and which product is prominent?
- Are there several active ads, and what kinds of offers or products do they feature?
- Which market is the advertiser addressing? Could the same type of product be relevant to another market, such as France?
- Does the traffic trend suggest recent momentum, or am I looking at a brief snapshot?
In the tutorial, one result is Selumov, with around 800 active ads. Opening the store leads me to a flagship pair of leggings marketed around cellulite reduction. I describe the seller’s positioning, not evidence that the garment delivers a health or cosmetic result. Another advertiser sells jewelry with a small book and a phrase inside; seeing that familiar product again is a reminder that an idea does not have to be entirely new to show up in current advertising.
Product ideas are not proof of margins
A French pet-products marketplace is a particularly useful example. In the video, I point to its rise from very few visits in August to about 84,000 in October, alongside roughly 300 active ads. I also notice a product I have seen repeatedly on TikTok. I speculate on what a similar item might cost through a marketplace such as AliExpress compared with the store’s selling price, but that is a quick impression, not a verified sourcing cost, margin or profit figure.
Other results show why it pays to inspect stores rather than stop at the dashboard. I find what appears to be the same comforting plush toy on two advertiser pages, without enough information to establish whether the businesses are connected. Another store displays close to 200 active ads and a flagship mower. The result list brings these examples to my attention; the store visit helps me understand what each advertiser is actually promoting.
Want to reproduce this search with your own filters? Explore TrendTrack here; the code ESTELLE20 gives 20% off for 3 months. You can also review the TrendTrack promo-code page.
How I would turn the shortlist into further research
My practical takeaway is to save the three filters, revisit the results weekly and open the stores that catch my eye. I would note the advertiser, its market, the product it highlights, its ads and the traffic pattern shown, then compare candidates before deciding what deserves a deeper look. If I am considering another market, I would treat the market shown in the tool as a starting clue—not as proof of demand elsewhere.
Active ads and rising traffic can be useful signals, but the tutorial does not establish actual sales, acquisition costs or profitability for these businesses. It is easy to see a busy advertiser and jump straight to the conclusion that its product is winning. I prefer to use the signals to decide what to investigate next, and to keep assumptions separate from observations.
FAQ: TrendTrack Trending Advertisers
Which filters do you use in this TrendTrack tutorial?
I combine a page created less than six months ago, fewer than 10,000 Facebook likes in the example, at least $1,000 of spend over 24 hours, and more than 30% ad-count growth over three months. The spend data I mention is limited to Europe and Great Britain.
Do lots of active ads mean a product is profitable?
No. They show advertising activity, not the advertiser’s costs, sales or margins. I use the ads to find candidates, then look more closely at the store and its products.
Can I revisit the same TrendTrack search later?
Yes. In the video, I save the filter setup so I can return weekly to look at newer companies that fit those conditions. That makes the research process easier to repeat.
Final thoughts
This TrendTrack tutorial is about asking better questions of the advertisers you discover: who is new, who is increasing ad activity, what are they selling and where? Watch my full video to see the searches and store examples on screen. If you decide to test the tool, use my TrendTrack link with ESTELLE20 for 20% off for 3 months; it is an affiliate link and may earn me a commission.