TrendTrack Tutorial: How to Find E-commerce Competitors

Finding a product is only the beginning. In this TrendTrack tutorial, I show you how I look for competing e-commerce stores before deciding where to sell, using a pet-hair removal glove as the example. The point is to build a useful picture of the market, not to assume that a search result proves a country is open or saturated.

If you want to follow along, try TrendTrack with code ESTELLE20 for 20% off for 3 months. This is a referral link; I may earn a commission if you use it.

Start with a store that already sells the product

Suppose you have found a glove that removes pet hair. Perhaps you already sell it, or perhaps you are considering it for a new store. Either way, I would first find a shop selling the item and look at its offer. In the video, I start from a French-focused pet store and use it as the entry point for competitor research.

The store’s visitor-country information helps me form an initial question: are the competitors mostly reaching the same audience I want to reach? I do not treat a traffic estimate as a precise measurement of demand. It is a clue for deciding which stores and markets to inspect next. The example store appears particularly focused on French-speaking visitors, so I compare that positioning with what I can find elsewhere.

Find competitors with TrendTrack Similar Shop

On a store’s analytics page, I scroll to Similar Shop and open the fuller list. This gives me other stores in the same or a related niche, with products I can inspect. It is faster than starting every competitor search from scratch, but a similar store is not automatically selling the exact same glove. I open the candidates and check what they actually offer.

I then look at the visitor countries for relevant stores. If I find many sellers pursuing France or the US, I ask whether I really have a different angle there. I can also investigate another country, such as Algeria or a Nordic market, rather than assuming the same competitive situation everywhere. In the video, filtering by country is a way to narrow the investigation, not a guarantee that an apparently quieter country has demand or no competitors.

That distinction matters. TrendTrack’s results give an initial overview, not a complete census of shops. A missing competitor in a filter is not proof that you have found an untapped market. Use the list to decide which stores and countries deserve closer manual research.

Use an image when the product name changes

The second route I demonstrate is searching by a product photo. I upload an image of the glove and look through the stores returned. This can reveal sellers using the same visual even when their product titles are different. I still open each result to confirm that it is the product I mean rather than relying only on the image match.

In my example, the photo I used had a green background, and the matches included shops reusing that particular picture. I suggest trying a supplier-style image on a white background as another starting point. That is practical advice from this search, not a promise that one background will find every seller. Reused images can help you spot stores quickly, while different photography may hide an otherwise relevant competitor from this method.

If you want to test the same workflow, open TrendTrack here. Code ESTELLE20 gives 20% off for 3 months.

Search product names with focused keywords

My third method is to search for keywords in product names, rather than in store domains or general store keywords. I start with terms describing the glove and adjust them when the results are too broad. One wide search in the walkthrough returns thousands of shops, which is not a useful shortlist by itself.

I narrow the results with more specific product terms and a limit on the number of products a store carries. The goal is to find shops more focused on this type of item, not to establish that a store with a smaller catalog is necessarily a direct competitor. The filtered list still needs inspection: check the product page, the actual item, the offer and the market it serves.

For this example, English search terms returned more possibilities than the French phrasing I tried. That is a reason to test alternative wording and languages, not a rule that English will always be the right search language for your product. If the results look irrelevant, revise the phrase before drawing conclusions about the market.

Turn a competitor list into a useful comparison

Once I have potential competitors from these three routes, I leave the search list and examine their shops. What product are they really selling? How do they present the offer? Which countries appear important to them? In the video, I find another shop with a similar offer for the glove. That is more informative than merely counting how many store names a search returned.

I also look at the stores’ advertising: the active ads and the creatives or approaches that seem worth investigating. The purpose is to understand how other sellers present the product, then develop your own version. An ad you can see is not, on its own, proof that it is profitable. Likewise, a store’s presence in a market does not tell you whether you could compete there.

• Confirm the match: open the shop and product page, especially after a broad keyword search.
• Compare markets: use visitor-country clues to prioritize further research, without treating them as exact market shares.
• Examine the offer: note how the product and bundles are presented, then think about your own positioning.
• Review the ads: look for ideas you can adapt rather than copying another seller’s materials or assuming an ad’s results.

My main takeaway is simple: do this work before spending time building a store around an item. You may decide the competitive landscape is too crowded for your approach, or you may find a different audience worth investigating. Neither conclusion should come from a single filter alone.

TrendTrack competitor research FAQ

How do I find stores selling a similar product?

Start with a known seller in Similar Shop, then cross-check with a product image search and keywords in product names. Open the resulting stores to confirm the match; the three methods produce leads, not a verified list of every seller.

Can I tell whether a country is saturated from these results?

No. Country filters and visitor information help you compare where the stores you found appear to operate. They provide an initial overview, and the video explicitly cautions that the picture is not completely accurate. Check the actual stores and their offers before making a decision.

What should I do after finding competitors?

Inspect their product pages, positioning and ads. I use that comparison to think through my own offer and target market instead of treating any one competitor as a template to copy. If your first search is broad, refine it and verify each promising lead.

This TrendTrack tutorial shows three ways to find e-commerce competitors: Similar Shop, image search and product-name keywords. Use them together, then check the stores and their ads yourself. You can watch the full competitor-research video to follow the glove example on screen.

To try the process, visit TrendTrack and use code ESTELLE20 for 20% off for 3 months. You can also check the TrendTrack promo code page before getting started.

Contact

Email

contact@review-trendtrack.com

© 2025. All rights reserved.